Today I’m excited to be speaking at Marketing Magazine’s CXEdge conference in London, particularly because of my interest in customer centricity and providing amazing customer experiences. This two-day event is focused on how brands can provide effective customer experiences and how to get the competitive edge. Check out the CXEdge website and follow #CXEdge on Twitter to follow the discussions.
My topic is on ‘Customer Experience and Social. #SocialCX: Turning Customers Into Raving Fans.’
Success with social media starts with the right content, to the right audience at the right time. My presentation provides considerations, tips and content marketing examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
Below you can see my presentation on Slideshare. It’s always great to receive feedback, so please get in touch via Twitter, my handle is ‘@jimhaysom‘. If you enjoy the content, feel free to share this presentation to your social profiles. Sharing is caring.
These slides were presented at Marketing Week’s #CXEdge conference in London on 26 March 2015.